Keyed to extensive historical research, this campaign commemorated the creation of the nation’s first air pollution control program by the Los Angeles County Board of Supervisors in 1947.

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The campaign increased public understanding of the significant strides made to cut smog and helped rally public support for the work that remained to be done.

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Materials included a press kit, travelling exhibit series and collateral. A press event was held at the site of Los Angeles’ first smog monitoring station.

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Creative concepts, photo research, copy writing and project management. Jean Young Art direction: Studio M. Team lead: Bill Kelly. Team members: Lisha Smith, Claudia Keith, Sam Atwood, Tina Cherry.